Employees tell us they'd wish their boss or corporation would advertise with Helicopter Links.

Just a little background first, if you don't mind. (If you already know what Helicopter Links is and know about our free listing offers, please skip down to the 3rd paragraph.) Helicopter Links is an online international directory of helicopter companies, suppliers, services, manufacturers, magazines, trades shows, organizations and museums. Since buyers use directories when they are in the buying process, we offer sellers the opportunity to advertise directly to buyers on our website.

However, what some of you may not know is that Helicopter Links also offers one free listing to any helicopter related company, supplier or service—worldwide and has other free listing offers.

Third (3rd) Paragraph: With all that said, there is something that many business owners and corporations do not know. Many sales people contact Helicopter Links each year asking for a free listing since their company does not advertise.

The owners or heads of marketing departments don't even know their sales people are going above and beyond to help increase the sales for the companies they work for. The salesperson will tell me, over the phone, that the business owner or corporation simply does not advertise even though the salesperson knows that advertising is important for most businesses.

They are very concerned about their company's lack of proactive marketing and they tell me this inaction is hurting their sales numbers. "We really would like some help to make our jobs easier and for our employers to at least give us a fighting chance!" they tell me. And I obviously agree and sympathize with these sales people.

I usually tell them my advertising horror story which took place about 16 years ago when I was a salesperson. Before I worked for the yellow pages, I worked selling industrial equipment in a small branch office in San Diego (three people on staff including the boss) which was part of a large manufacturing company based in Los Angeles.

One day I asked my boss why we were not advertising in the trade magazines? Even before I worked for the yellow pages, I knew it was important to advertise!!

He responded to me, "Well we could, we have $8,000.00 allocated each year for advertising but I never do it. I just add that money back into the sales figures and it makes our sales numbers look higher at the end of the year to the corporate office."

I was shocked. My boss was actually a very smart guy and I really respected him for his business savvy, except when it came to advertising. I didn't want to argue the point with him, so I dropped the subject but it was still very difficult for me to believe that "making the sales numbers look higher" was his best reason for not advertising.

— Recommendation For People Requesting A Free Listing —

I recommend that advertising people (usually the business owner or for large companies, it's the top people in the marketing communications department) contact us to make sure your free listing corresponds to your top advertising and marketing goals.

While one free listing is good for your company's search engine optimization and is good to help make Helicopter Links a more complete directory; unfortunately, one free listing is not actually advertising. Which is why I also recommend that business owners and marketing communications departments call us to discuss our various advertising options, as Helicopter Links can tailor an advertising program for your company on our website.  Directory advertising helps your company have a more complete marketing mix of advertising tools helping to promote and brand your company. Our free listing offers are here: www.helicopterlinks.com/freelistingoffers

Please contact me by phone or email and let's discuss advertising!

-By Mike Hampson, owner, Helicopter Links

Phone: +1 (858) 413-7074
staff@helicopterlinks.com

Helicopter Links Website:
www.helicopterlinks.com

Helicopter Links Facebook (For worldwide helicopter industry news):
www.facebook.com/HelicopterLinks

Helicopter Links Twitter (For worldwide helicopter industry news):
www.twitter.com/HelicopterLinks

The Internet, Websites, Search Engine Optimization And The Helicopter Industry.

Many businesses have or want a website but with the internet being so big and vast, how does one direct traffic to your site? There are multiple ways to gain more web traffic such as search engine optimization, relevant links to your site, articles, blogs, social media and directories to name a few.  

When the correct search terms are used, many businesses would prefer their website to appear on the first page of Google's search results, this is called having your website search engine optimized. The question one needs to ask is, "How does your company website perform when applicable search terms, such as these below, are typed into search engines?"

You can try the Search Engine Optimization Test: In any search engine, copy and paste the search phrase and see where your company, if applicable, is listed in the search results, you will also see that Helicopter Links is listed near the top every time.

helicopter manufacturers
helicopter engine manufacturers
helicopter airframe manufacturers
helicopter commercial operators
helicopter offshore operators
helicopter external load companies
helicopter utility operators
helicopter air charter companies
helicopter logging companies
helicopter agricultural companies
helicopter fire fighting companies
helicopter tour companies
helicopter filming companies
helicopter service centers
helicopter repair stations
helicopter engine repair
helicopter airframe repair
helicopter electrical components
helicopter components and spare parts
helicopter avionics
helicopter windows
helicopter completions
helicopter painting
helicopter stc
helicopter safety clothing
helicopter ground handling equipment
helicopter trade shows
helicopter museums
helicopter magazines
helicopter associations

When typing in specific search words (or search phrases), if your company is not listed on Google's first page of search results, what really are the options? One option is to hire a search engine optimization firm to increase your website's relevance on Google, one could hire a staff of web designers and writers to improve your website's search engine ranking and there are Google Ads which can redirect people to your website. However, how many people are willing to click on Google's paid advertising links? I would think a very low percentage. 

Helicopter Links is another option because it is a worldwide helicopter industry online directory and is free to use by anyone and is search engine optimized. Then the question is, are people willing to click on banner ads on Helicopter Links website? The answer is yes. For example, on Helicopter Links homepage (www.helicopterlinks.com) during 2012, one advertiser's banner ad received 45% of the clicks when compared to their text ad (located alphabetically within a white border) which received 55% of the clicks. 

Helicopter Links offers one free listing to any helicopter related business and also a variety of categories where any helicopter related businesses can advertise at very affordable pricing. Please contact us and to discuss your company's advertising needs and see how we can help drive more traffic to your website.

Please call Mike Hampson, Owner/Principal at +1 (858) 413-7074 or email staff@helicopterlinks.com.

Thank You To All Our Facebook Fans and Users of Helicopter Links

Did I thank everyone for being a Facebook Fan? Did I think all of you who use Helicopter Links? Thank you, I really appreciate it. Did I mention that even though Helicopter Links has been a hobby site for over ten years, we became a small business in September 2011?

For years, Helicopter Links used to be (about) a 10 page web site with several hundred links but in 2011, I greatly expanded our helicopter site to 70 helicopter categories with over 2,800 links. The plan is to move forward and continue to represent the entire international helicopter community on our free-to-use, easy-to-use, no-login-required web site.

We have a one-free-listing policy for any helicopter related business. We also accept paid advertising as well, for banner ads and for multiple listings.

If you have a suggestion for a helicopter company as a free listing or you would like to explore your advertising options:

Please call +1 (858) 413-7074

or email me: staff@helicopterlinks.com

Thanks,

Mike Hampson/Owner
Helicopter Links
San Diego, California, USA
To visit Helicopter Links: www.helicopterlinks.com

2012 - 2013 Introductory Pricing

To Business Owners and Marketing Staff:

Helicopter Links is offering Introductory Pricing for 2012 - 2013. Purchase advertising for 2012 from our Introductory Price list (PDF available) and receive 2013 advertising at no charge.

Contact + 1 (858) 413-7074 or email staff@helicopterlinks.com

Web site: http://www.helicopterlinks.com

Affiliate Marketing Advertisers

All advertisers with affiliate marketing programs are welcome to contact Helicopter Links. Contact + 1 (858) 413-7074 or email staff@helicopterlinks.com

Web site: http://www.helicopterlinks.com