Saturday, December 28, 2013

Helicopter Links, Helicopter Manufacturers and the Helicopter Industry

Helicopter Links is one of the few webpages available, and possibly the only website online which lists up-to-date website listings for sixty-eight 68 helicopter manufacturer's whose companies are currently in-production, available for production, plus start-up and research companies. We revise this list throughout the year as new information becomes available.

Helicopter Links is involved in the helicopter industry by attending helicopter trade shows, staying up-to-date by reading industry publications and is in contact with all major helicopter manufacturers. In the last several years we have also written articles about several helicopter manufacturers and have written several articles on strategies for marketing a helicopter company/supplier in the helicopter industry.

As of December 2013, Helicopter Links has media partnerships with 14 helicopter trade shows, which means we help promote these trade shows on our website and social media pages. Many of the trade show ads on our website and Facebook trade show graphics are made pro bono. Here is Helicopter Links list of 2014's helicopter trade shows on our website. Some other interesting web pages on our website include a list of helicopter magazines, helicopter associations and organizations and helicopter museums. Helicopter Links has over 71 sections for helicopter companies and related industry links such has helicopter offshore companies to helicopter repair to helicopter components and spare parts. Please see our full listing of sections on Helicopter Links Site Map.

During 2012, we had over 74,000 visitors and over 86,000 clicks on companies listed on our website. For 2013 (January - December 27), we had over 88,000 incoming visitors and over 109,000 clicks on company links. Buyers are using Helicopter Links to find sellers.

Helicopter Links does accept advertising and a company advertising in one or more sections on Helicopter Links will be discovered by more buyers searching for sellers. Helicopter Links also has a one free listing offer for every helicopter related company around the world. Our current advertisers are seeing an increase from over 50% to over a 600% increase in clicks on their advertising verses those companies with only one free listing on our website.

If your helicopter company or helicopter supplier/service company is looking for more new business sales, to gain more their share of our 109,000 outbound clicks for 2014, to retaining current customers and to further market and brand your company online to the helicopter industry, please contact Mike Hampson, owner, at +1 (858) 413-7074 or for details. We are located in San Diego, California, USA.

Thursday, July 11, 2013

The Changing Face of Russian Helicopters

By Mike Hampson

Russia - July 8, 2013 - Before the Russian government created Russian Helicopters on August 16, 2007, there were several Russian helicopter plants — including Mil and Kamov — each with its own website. Consolidation of these enterprises into one holding company was completed some time ago, but their individual websites remained online until March 11 of this year, when they were taken down to focus attention on Russian Helicopters’ consolidated website,

If you haven't seen the Russian Helicopters website, it’s worth a look. With an attractive modern design highlighting the company’s new name, logo and slogan (“Experience and Innovation”), the website is comprehensive and easy to navigate. The quality of Russian Helicopters’ online presence mirrors the quality of its products, which are appreciated around the world for being well-built, rugged and reliable.

I recently had the opportunity to interview Roman Kirillov of Russian Helicopters about the Russian Helicopters website, and how it reflects the company’s broader approach toward integrating its legendary brands.

Question. What is the thinking behind the formation of one Russian Helicopters company?

Answer. Consolidating all of the Russian helicopter design and construction enterprises into one holding company makes great sense from a commercial point of view. By bringing together some of the world's most famous and most respected helicopter manufacturers, we were able to create a powerhouse capable of competing in the global marketplace.

Russian-made helicopters are operating in more than 100 countries around the world, and account for about 14 percent of global helicopter fleets. Last year we were by a long way the market leader in Russia, also taking 14 percent of the market share of sales worldwide. Together we are much stronger, and are able to benefit from synergies between the strengths of our brands.

Question. How has restructuring and putting all the Russian helicopter plants under one organization improved Russian helicopters?

Answer. The great advantage of combining all of Russia's helicopter manufacturing assets into one company is that we have created a company that is more than the sum of its parts. Russian Helicopters today is a global powerhouse that offers the full cycle of helicopter manufacturing, from design and testing to the actual build and then subsequently the after-sales maintenance and service. We have achieved significant economies of scale, and are able to offer an unrivaled model range of helicopters, particularly in the medium class.

Furthermore we are able to benefit from combining the expertise of some of the world's best-known design and manufacturing companies. An obvious example of this is the National Helicopter Building Centre that has been established outside of Moscow based on the Mil and Kamov bureaux. With our position of global strength in terms of sales we are also able to think globally regarding other aspects of our business too, this means areas such as after-sales service, where we are rolling out a global network of centers to provide maintenance and upgrade services to Russian built helicopters wherever they are flying in the world.

Question. How did Russian Helicopters come up with the new Russian Helicopters branding, identity, logo and slogan?

Answer. The Russian Helicopters logo is a simple and striking design that reflects what the company does. A modern company active in today's global marketplace. The slogan "Experience And Innovation" characterizes the company's activity: the companies that make up Russian Helicopters draw on more than 60 years of expertise in the design of modern and progressive helicopters by using the latest innovative technologies and cooperating with international partners.

Question. Tell me about your new logo, what was the reasoning and inspiration behind this new logo?

Answer. The logo is a dynamic and powerful reflection of Russian Helicopters that retains the recognition we have built up over the years while creating a new brand with a forward-looking, clean and modern style. It combines a circle and three helicopter blades, using asymmetry to create a dynamic effect. The typeface used for the name Russian Helicopters is the same as that in the logo of our parent company, Oboronprom, which creates a visual link between the two enterprises and strengthens the recognition of the brand. The color scheme used is also the same, for similar reasons.

Question. When did Russian Helicopters actually launch their new website?

Answer. The site was launched in 2010.

Question. Tell me about the new Russian Helicopters' website and its purpose?

Answer. The new website aims to be a single resource for operators of Russian Helicopters, potential customers and eventually investors, providing information about our company and our products and services.

We are striving to meet the standards expected from a leading global company; this includes communication with all current and potential stakeholders in our business and anyone with an interest in Russian helicopter manufacturing. The Russian Helicopters website is continually being updated to reflect current trends. It is very popular with users from around the world, and is available in three languages — Russian, English and Spanish.

Question. Have the names Kamov, Kazan, Mil, etc. gone forever? Will these names (and corresponding logos) ever be used again on newly made Russian helicopters?

Answer. The names have certainly not gone forever. Russian Helicopters is extremely fortunate to be the owner of brands that can without exaggeration be described as legendary in the world of helicopter manufacturing. So it would be foolish, not to mention almost insulting, to the history of those great names to try to reinvent the wheel by creating something entirely new. We are very proud of our history, and will continue promoting Mil, Kamov etc. under one brand.

Visit Russian Helicopters' website:

Mike Hampson is the owner of Helicopter Links ( based in San Diego, California, USA.

Vertical Magazine's article.

Thursday, May 9, 2013

The Internet, Websites, Search Engine Optimization And The Helicopter Industry.

Many businesses have or want a website but with the internet being so big and vast, how does one direct traffic to your site? There are multiple ways to gain more web traffic such as search engine optimization, relevant links to your site, articles, blogs, social media and directories to name a few.  

When the correct search terms are used, many businesses would prefer their website to appear on the first page of Google's search results, this is called having your website search engine optimized. The question one needs to ask is, "How does your company website perform when applicable search terms, such as these below, are typed into search engines?"

You can try the Search Engine Optimization Test: In any search engine, copy and paste the search phrase and see where your company, if applicable, is listed in the search results, you will also see that Helicopter Links is listed near the top every time.

helicopter manufacturers
helicopter engine manufacturers
helicopter airframe manufacturers
helicopter commercial operators
helicopter offshore operators
helicopter external load companies
helicopter utility operators
helicopter air charter companies
helicopter logging companies
helicopter agricultural companies
helicopter fire fighting companies
helicopter tour companies
helicopter filming companies
helicopter service centers
helicopter repair stations
helicopter engine repair
helicopter airframe repair
helicopter electrical components
helicopter components and spare parts
helicopter avionics
helicopter windows
helicopter completions
helicopter painting
helicopter stc
helicopter safety clothing
helicopter ground handling equipment
helicopter trade shows
helicopter museums
helicopter magazines
helicopter associations

When typing in specific search words (or search phrases), if your company is not listed on Google's first page of search results, what really are the options? One option is to hire a search engine optimization firm to increase your website's relevance on Google, one could hire a staff of web designers and writers to improve your website's search engine ranking and there are Google Ads which can redirect people to your website. However, how many people are willing to click on Google's paid advertising links? I would think a very low percentage. 

Helicopter Links is another option because it is a worldwide helicopter industry online directory and is free to use by anyone and is search engine optimized. Then the question is, are people willing to click on banner ads on Helicopter Links website? The answer is yes. For example, on Helicopter Links homepage ( during 2012, one advertiser's banner ad received 45% of the clicks when compared to their text ad (located alphabetically within a white border) which received 55% of the clicks. 

Helicopter Links offers one free listing to any helicopter related business and also a variety of categories where any helicopter related businesses can advertise at very affordable pricing. Please contact us and to discuss your company's advertising needs and see how we can help drive more traffic to your website.

Please call Mike Hampson, Owner/Principal at +1 (858) 413-7074 or email